[erlang-questions] Off-topic question about Universities
Jesper Louis Andersen
Wed Jul 5 15:29:43 CEST 2017
It reminds me of Peter J. Weinberger:
and I think the brand should contain the face of Richard A. O'Keefe in the
On Wed, Jul 5, 2017 at 3:17 PM Lars-Åke Fredlund <lfredlund@REDACTED>
> And obviously, in the context of the Erlang world, the University of
> Otago is known for the famous Richard A. O'Keefe :-)
> So maybe you could suggest to your Vice-Chancellor a contextual combined
> logo targeted towards computer science/computer industry which includes
> the general university logo and a picture of your face. Please let me
> know his/her reaction to your suggestion :-)
> On 05/07/17 11:51, Loïc Hoguin wrote:
> > You missed the keyword *visual*. Images are very persuasive and
> > they're one important aspect of a brand. It's not the entire
> > representation of a brand, however.
> > I would argue that famous alumnees are a more important image for a
> > University brand. If your University was creating the Bill Gates and
> > Warren Buffet(s) of the world, you'd probably want a picture of them
> > instead of your logo.
> > Otherwise, a University has little more imagery than its logo, and
> > perhaps a few landmarks. So he's not incorrect in his statement.
> > On 07/05/2017 03:20 AM, Richard A. O'Keefe wrote:
> >> My University is about to go through a process of redesigning its logo.
> >> I'm interested in whether having a logo, a "brand", actually matters
> >> for a University. Obviously it does for soap, tinned soup, and so on.
> >> Some of you are at Universities, and some of you are at companies that
> >> hire graduates from Universities, and some of you are graduates from
> >> Universities or considering (further) study. So there should be some
> >> overlap with the target audience of a logo.
> >> So I was wondering if anyone had any strong opinions about Universities
> >> and logos, and better yet, any evidence.
> >> According to the Vice-Chancellor,
> >> The University logo is the most prominent visual aspect of
> >> the overarching University brand. Continuity and consistency
> >> of logo use is the most valuable asset a brand has.
> >> This is what builds recognition and awareness for an organisation,
> >> it is the foundation on which the visual identification of
> >> the University is built.
> >> You might be as surprised as I was that reputation, quality, price,
> >> published research, patents, and so on are not as valuable to a
> >> University brand as a logo. You might also be surprised that
> >> visual recognition of a University is so important. (Imagine
> >> the Prime Minister at the supermarket. "I'll have a kilo of
> >> University of Otago, please. No, not that. That's the logo
> >> with an *open* book, I want the one with the *closed* book.")
> >> Well, I guess I'll never be smart enough to be a VC.
> >> You might also be puzzled that if "Continuity and consistency
> >> of logo use is the most valuable asset a brand has" introducing
> >> discontinuity and inconsistency by changing the logo could
> >> ever be desirable. If so, you have overdosed on the Logic pills.
> >> I know I have!
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