[erlang-questions] Off-topic question about Universities

Mahesh Paolini-Subramanya <>
Wed Jul 5 15:36:42 CEST 2017


10 minutes of googling resulted in
   • Number of articles, papers, studies, etc. on brand recognition in
various contexts (Pepsi. IBM. etc.) --> ∞ (ok. close, but not quite)
   • Number of the same pertaining to University brands (Notre Dame.
Spartans. etc.) --> ∞ (same order of infinity)
   • Number of the same pertaining to University *Logos* --> 0 (literally.
zero.)

Sez. everything right there...

cheers

On Wed, Jul 5, 2017 at 8:29 AM, Jesper Louis Andersen <
> wrote:

> Excellent idea!
>
> It reminds me of Peter J. Weinberger:
>
> http://spinroot.com/pico/pjw.html
>
> and I think the brand should contain the face of Richard A. O'Keefe in the
> same spirit.
>
> On Wed, Jul 5, 2017 at 3:17 PM Lars-Åke Fredlund <>
> wrote:
>
>> And obviously, in the context of the Erlang world, the University of
>> Otago is known for the famous Richard A. O'Keefe :-)
>>
>> So maybe you could suggest to your Vice-Chancellor a contextual combined
>> logo targeted towards computer science/computer industry which includes
>> the general university logo and a picture of your face. Please let me
>> know his/her reaction to your suggestion :-)
>>
>> /Lars-Ake
>>
>>
>> On 05/07/17 11:51, Loïc Hoguin wrote:
>> > You missed the keyword *visual*. Images are very persuasive and
>> > they're one important aspect of a brand. It's not the entire
>> > representation of a brand, however.
>> >
>> > I would argue that famous alumnees are a more important image for a
>> > University brand. If your University was creating the Bill Gates and
>> > Warren Buffet(s) of the world, you'd probably want a picture of them
>> > instead of your logo.
>> >
>> > Otherwise, a University has little more imagery than its logo, and
>> > perhaps a few landmarks. So he's not incorrect in his statement.
>> >
>> > On 07/05/2017 03:20 AM, Richard A. O'Keefe wrote:
>> >> My University is about to go through a process of redesigning its logo.
>> >> I'm interested in whether having a logo, a "brand", actually matters
>> >> for a University.  Obviously it does for soap, tinned soup, and so on.
>> >>
>> >> Some of you are at Universities, and some of you are at companies that
>> >> hire graduates from Universities, and some of you are graduates from
>> >> Universities or considering (further) study.  So there should be some
>> >> overlap with the target audience of a logo.
>> >>
>> >> So I was wondering if anyone had any strong opinions about Universities
>> >> and logos, and better yet, any evidence.
>> >>
>> >> According to the Vice-Chancellor,
>> >>
>> >>   The University logo is the most prominent visual aspect of
>> >>   the overarching University brand. Continuity and consistency
>> >>   of logo use is the most valuable asset a brand has.
>> >>   This is what builds recognition and awareness for an organisation,
>> >>   it is the foundation on which the visual identification of
>> >>   the University is built.
>> >>
>> >> You might be as surprised as I was that reputation, quality, price,
>> >> published research, patents, and so on are not as valuable to a
>> >> University brand as a logo.  You might also be surprised that
>> >> visual recognition of a University is so important.  (Imagine
>> >> the Prime Minister at the supermarket.  "I'll have a kilo of
>> >> University of Otago, please.  No, not that.  That's the logo
>> >> with an *open* book, I want the one with the *closed* book.")
>> >> Well, I guess I'll never be smart enough to be a VC.
>> >>
>> >> You might also be puzzled that if "Continuity and consistency
>> >> of logo use is the most valuable asset a brand has" introducing
>> >> discontinuity and inconsistency by changing the logo could
>> >> ever be desirable.  If so, you have overdosed on the Logic pills.
>> >> I know I have!
>> >>
>> >>
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>> >> 
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>> >>
>> >
>>
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