[erlang-questions] Off-topic question about Universities

Jesper Louis Andersen <>
Wed Jul 5 15:29:43 CEST 2017


Excellent idea!

It reminds me of Peter J. Weinberger:

http://spinroot.com/pico/pjw.html

and I think the brand should contain the face of Richard A. O'Keefe in the
same spirit.

On Wed, Jul 5, 2017 at 3:17 PM Lars-Åke Fredlund <>
wrote:

> And obviously, in the context of the Erlang world, the University of
> Otago is known for the famous Richard A. O'Keefe :-)
>
> So maybe you could suggest to your Vice-Chancellor a contextual combined
> logo targeted towards computer science/computer industry which includes
> the general university logo and a picture of your face. Please let me
> know his/her reaction to your suggestion :-)
>
> /Lars-Ake
>
>
> On 05/07/17 11:51, Loïc Hoguin wrote:
> > You missed the keyword *visual*. Images are very persuasive and
> > they're one important aspect of a brand. It's not the entire
> > representation of a brand, however.
> >
> > I would argue that famous alumnees are a more important image for a
> > University brand. If your University was creating the Bill Gates and
> > Warren Buffet(s) of the world, you'd probably want a picture of them
> > instead of your logo.
> >
> > Otherwise, a University has little more imagery than its logo, and
> > perhaps a few landmarks. So he's not incorrect in his statement.
> >
> > On 07/05/2017 03:20 AM, Richard A. O'Keefe wrote:
> >> My University is about to go through a process of redesigning its logo.
> >> I'm interested in whether having a logo, a "brand", actually matters
> >> for a University.  Obviously it does for soap, tinned soup, and so on.
> >>
> >> Some of you are at Universities, and some of you are at companies that
> >> hire graduates from Universities, and some of you are graduates from
> >> Universities or considering (further) study.  So there should be some
> >> overlap with the target audience of a logo.
> >>
> >> So I was wondering if anyone had any strong opinions about Universities
> >> and logos, and better yet, any evidence.
> >>
> >> According to the Vice-Chancellor,
> >>
> >>   The University logo is the most prominent visual aspect of
> >>   the overarching University brand. Continuity and consistency
> >>   of logo use is the most valuable asset a brand has.
> >>   This is what builds recognition and awareness for an organisation,
> >>   it is the foundation on which the visual identification of
> >>   the University is built.
> >>
> >> You might be as surprised as I was that reputation, quality, price,
> >> published research, patents, and so on are not as valuable to a
> >> University brand as a logo.  You might also be surprised that
> >> visual recognition of a University is so important.  (Imagine
> >> the Prime Minister at the supermarket.  "I'll have a kilo of
> >> University of Otago, please.  No, not that.  That's the logo
> >> with an *open* book, I want the one with the *closed* book.")
> >> Well, I guess I'll never be smart enough to be a VC.
> >>
> >> You might also be puzzled that if "Continuity and consistency
> >> of logo use is the most valuable asset a brand has" introducing
> >> discontinuity and inconsistency by changing the logo could
> >> ever be desirable.  If so, you have overdosed on the Logic pills.
> >> I know I have!
> >>
> >>
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> >>
> >
>
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