<div dir="ltr">10 minutes of googling resulted in<div> • Number of articles, papers, studies, etc. on brand recognition in various contexts (Pepsi. IBM. etc.) --> ∞ (ok. close, but not quite)</div><div> • Number of the same pertaining to University brands (Notre Dame. Spartans. etc.) --> ∞ (same order of infinity)</div><div> • Number of the same pertaining to University *Logos* --> 0 (literally. zero.)</div><div><br></div><div>Sez. everything right there...</div><div><br></div><div>cheers</div></div><div class="gmail_extra"><br><div class="gmail_quote">On Wed, Jul 5, 2017 at 8:29 AM, Jesper Louis Andersen <span dir="ltr"><<a href="mailto:jesper.louis.andersen@gmail.com" target="_blank">jesper.louis.andersen@gmail.com</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div dir="ltr"><div><div>Excellent idea!<br><br></div>It reminds me of Peter J. Weinberger:<br><br><a href="http://spinroot.com/pico/pjw.html" target="_blank">http://spinroot.com/pico/pjw.<wbr>html</a><br><br></div>and I think the brand should contain the face of Richard A. O'Keefe in the same spirit.<br></div><div class="HOEnZb"><div class="h5"><br><div class="gmail_quote"><div dir="ltr">On Wed, Jul 5, 2017 at 3:17 PM Lars-Åke Fredlund <<a href="mailto:lfredlund@fi.upm.es" target="_blank">lfredlund@fi.upm.es</a>> wrote:<br></div><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">And obviously, in the context of the Erlang world, the University of<br>
Otago is known for the famous Richard A. O'Keefe :-)<br>
<br>
So maybe you could suggest to your Vice-Chancellor a contextual combined<br>
logo targeted towards computer science/computer industry which includes<br>
the general university logo and a picture of your face. Please let me<br>
know his/her reaction to your suggestion :-)<br>
<br>
/Lars-Ake<br>
<br>
<br>
On 05/07/17 11:51, Loïc Hoguin wrote:<br>
> You missed the keyword *visual*. Images are very persuasive and<br>
> they're one important aspect of a brand. It's not the entire<br>
> representation of a brand, however.<br>
><br>
> I would argue that famous alumnees are a more important image for a<br>
> University brand. If your University was creating the Bill Gates and<br>
> Warren Buffet(s) of the world, you'd probably want a picture of them<br>
> instead of your logo.<br>
><br>
> Otherwise, a University has little more imagery than its logo, and<br>
> perhaps a few landmarks. So he's not incorrect in his statement.<br>
><br>
> On 07/05/2017 03:20 AM, Richard A. O'Keefe wrote:<br>
>> My University is about to go through a process of redesigning its logo.<br>
>> I'm interested in whether having a logo, a "brand", actually matters<br>
>> for a University. Obviously it does for soap, tinned soup, and so on.<br>
>><br>
>> Some of you are at Universities, and some of you are at companies that<br>
>> hire graduates from Universities, and some of you are graduates from<br>
>> Universities or considering (further) study. So there should be some<br>
>> overlap with the target audience of a logo.<br>
>><br>
>> So I was wondering if anyone had any strong opinions about Universities<br>
>> and logos, and better yet, any evidence.<br>
>><br>
>> According to the Vice-Chancellor,<br>
>><br>
>> The University logo is the most prominent visual aspect of<br>
>> the overarching University brand. Continuity and consistency<br>
>> of logo use is the most valuable asset a brand has.<br>
>> This is what builds recognition and awareness for an organisation,<br>
>> it is the foundation on which the visual identification of<br>
>> the University is built.<br>
>><br>
>> You might be as surprised as I was that reputation, quality, price,<br>
>> published research, patents, and so on are not as valuable to a<br>
>> University brand as a logo. You might also be surprised that<br>
>> visual recognition of a University is so important. (Imagine<br>
>> the Prime Minister at the supermarket. "I'll have a kilo of<br>
>> University of Otago, please. No, not that. That's the logo<br>
>> with an *open* book, I want the one with the *closed* book.")<br>
>> Well, I guess I'll never be smart enough to be a VC.<br>
>><br>
>> You might also be puzzled that if "Continuity and consistency<br>
>> of logo use is the most valuable asset a brand has" introducing<br>
>> discontinuity and inconsistency by changing the logo could<br>
>> ever be desirable. If so, you have overdosed on the Logic pills.<br>
>> I know I have!<br>
>><br>
>><br>
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>> erlang-questions mailing list<br>
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>><br>
><br>
<br>
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