[erlang-questions] Off-topic question about Universities

[Sashan Govender]

Hi Richard

Speaking as someone who attended NZ universities, in other words I was the
customer, the last thing that crossed my mind was the universities logo. In
fact it didn't cross my mind at all. For personal reasons I didn't have a
choice when going to Massey Albany but after I finished there I could
wanted to do an MSc and I picked Auckland because there were faculty who
were teaching subject matter I was interested in. The logo had no
influence. Criteria for me were 1) does it have the course I want and 2)
who's teaching it and what's their reputation is in academic circles.

As undergrads students look for courses that align with their interests and
pick tertiary instituations that match. For postgrads it's the same plus
they look at the faculty.

Speaking as someone who occasionally interviews people the last thing I
look for is the logo or the university. Maybe the logo matters more in
other fields, but I'd rather hire people who can work things out and I
can't determine that by looking at the logo next to the name of the
university on a candidates CV/resume.

On Wed, Jul 5, 2017 at 11:20 AM Richard A. O'Keefe <ok@REDACTED>
wrote:

>
> According to the Vice-Chancellor,
>
>  The University logo is the most prominent visual aspect of
>  the overarching University brand. Continuity and consistency
>  of logo use is the most valuable asset a brand has.
>  This is what builds recognition and awareness for an organisation,
>  it is the foundation on which the visual identification of
>  the University is built.
>
> You might be as surprised as I was that reputation, quality, price,
> published research, patents, and so on are not as valuable to a
> University brand as a logo.


I'm as surprised as you.

If Otago wants to change it's logo, I think it's a waste of money. In the
future will they link the change of logo back to increased income somehow
to justify changing it? Or will they say something like 'logos provide
intangible value that we can't measure'. I mean if the VC can say now, at
this point in time, that the logo has value, it means he can measure it,
which means there should be a way to measure the return on value from
changing it.
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