[erlang-questions] Off-topic question about Universities

Loïc Hoguin <>
Wed Jul 5 11:51:40 CEST 2017


You missed the keyword *visual*. Images are very persuasive and they're 
one important aspect of a brand. It's not the entire representation of a 
brand, however.

I would argue that famous alumnees are a more important image for a 
University brand. If your University was creating the Bill Gates and 
Warren Buffet(s) of the world, you'd probably want a picture of them 
instead of your logo.

Otherwise, a University has little more imagery than its logo, and 
perhaps a few landmarks. So he's not incorrect in his statement.

On 07/05/2017 03:20 AM, Richard A. O'Keefe wrote:
> My University is about to go through a process of redesigning its logo.
> I'm interested in whether having a logo, a "brand", actually matters
> for a University.  Obviously it does for soap, tinned soup, and so on.
> 
> Some of you are at Universities, and some of you are at companies that
> hire graduates from Universities, and some of you are graduates from
> Universities or considering (further) study.  So there should be some
> overlap with the target audience of a logo.
> 
> So I was wondering if anyone had any strong opinions about Universities
> and logos, and better yet, any evidence.
> 
> According to the Vice-Chancellor,
> 
>   The University logo is the most prominent visual aspect of
>   the overarching University brand. Continuity and consistency
>   of logo use is the most valuable asset a brand has.
>   This is what builds recognition and awareness for an organisation,
>   it is the foundation on which the visual identification of
>   the University is built.
> 
> You might be as surprised as I was that reputation, quality, price,
> published research, patents, and so on are not as valuable to a
> University brand as a logo.  You might also be surprised that
> visual recognition of a University is so important.  (Imagine
> the Prime Minister at the supermarket.  "I'll have a kilo of
> University of Otago, please.  No, not that.  That's the logo
> with an *open* book, I want the one with the *closed* book.")
> Well, I guess I'll never be smart enough to be a VC.
> 
> You might also be puzzled that if "Continuity and consistency
> of logo use is the most valuable asset a brand has" introducing
> discontinuity and inconsistency by changing the logo could
> ever be desirable.  If so, you have overdosed on the Logic pills.
> I know I have!
> 
> 
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-- 
Loïc Hoguin
https://ninenines.eu


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