<div dir="ltr"><span style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;background-color:rgb(255,255,255);text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline">Naming and Branding are not complicated things. Oh, doing it *well* can take any amount of time and effort, but the basics are very *very* straightforward. Here are two excellent example</span><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial"> - <a href="https://thenextweb.com/entrepreneur/2017/10/26/before-naming-your-startup-read-this/">https://thenextweb.com/entrepreneur/2017/10/26/before-naming-your-startup-read-this/</a></div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial"> - <a href="https://landor.com/thinking/how-not-to-name">https://landor.com/thinking/how-not-to-name</a></div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial"><br></div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial">It really is not terribly different from software development</div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial">1) Identify the requirements for the name</div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial"> - What kind of name is it? (made-up word? an experience? etc.)</div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial"> - What are you trying to accomplish with the name?</div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial"> - What is your target market?</div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial"> - What are your evaluation criteria?</div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial"> - etc.</div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial">2) Generate a bunch-a example names based on the above</div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial">3) Test these names thoroughly</div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial"> - Does it sound good? In the target markets?</div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial"> - Will it get misinterpreted? </div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial"> - Is it confusing?</div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial"> - etc.</div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial">4) Deploy to production</div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial"> - Update docs</div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial"> - Send out emails</div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial"> - etc.</div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial"><br></div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial">In the world of Marketing, there is an entire sub-genre of Naming / Branding. It exists because, despite the fondest beliefs of the tech-world, Excellence does *not* win out, if you build it they *don't* come, and just making yourself heard in the din of the marketplace is frightfully hard. </div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial"><br></div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial">The tech world is particularly replete with the Dunning-Kruger effect - and this is rarely more apparent than when we talk about Marketing & Sales (admit it - as you read "Marketing & Sales", you mentally added a sarcastic tone to it, didn't you?).</div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial">Sales is *hard*. Do *you* have the ego-less-ness to do cold-calling? The stamina to repeat the same sales-pitch over and over and *OVER* again?</div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial">And Marketing, well, it's just about the same - those sales funnels don't fill themselves. </div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial"><br></div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial">Which brings me back to Naming/Branding - and the process that I described above. Right up front, in the requirements for the name, you should be making sure that it isn't offensive. (Or, maybe you're a white supremacist group, and *want* to be offensive! Whatever). Thing is, these are table-stakes in any brand-exercise - to the point where not doing this is usually an actionable offense. </div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial">To Jesper's point - of course the meaning of the brand-name can change. And it doesn't have to be around names like "Darkie Toothpaste" (yes, that was a thing) - pity the manufacturer of "ISIS Chocolates", who were overtaken by world events. Hence the existence of the field of Brand Management, and nowadays Brand Safety.<br></div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial"><br></div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial">Yes, this is all a bit more than "Pick a name, and run with it". But hey, the world isn't what it used to be. 30 years ago, I could fix most anything that 'sploded in my car with the tools I had in my garage - nowadays, not so much. </div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial">Does this mean that we should al study up on marketing, or pay for brand management, or whatever? Not at all. It does, however, mean that we should, at the very least, be aware that these things exist, and act appropriately.</div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial"><br></div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial">Last of all, regarding the "I shouldn't have to do this" argument -<span> </span><i>of course</i> you don't have to do this. It just depends on what you're trying to get out of the marketplace - the sad truth is that the better mousetrap doesn't always win out. The problem is that </div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial"> - A poor name can nuke all the work that you've done, and all the goodwill that you've built</div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial"> - At best you're going to have to spend time, energy, and money to educate the market about your product's value. Headwinds do *not* help - you'll be fighting in the market against al the competition that doesn't have those headwinds, and, well, is your product<span> </span><i>that much better</i> that the headwinds don't matter?</div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial"> - You get but one chance to make a first impression, and the product's name is, usually, that first impression. Be aware of this in the markets that you are targeting....</div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial"><br></div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial">Cheers</div><div style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration-style:initial;text-decoration-color:initial"><div><br></div>--<span> </span><br><div class="gmail_signature"><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div style="font-family:Helvetica;word-wrap:break-word"><div style="margin:0in 0in 0.0001pt"><font color="#1f497d" face="Calibri, sans-serif"><span style="font-size:15px"><b><div style="font-style:italic;margin:0px;font-family:Calibri"><b style="color:rgb(17,85,204)"><a href="http://www.gravatar.com/avatar/204a87f81a0d9764c1f3364f53e8facf.png" target="_blank" style="color:rgb(17,85,204)">Mahesh Paolini-Subramanya</a></b></div><div style="margin:0px;font-family:Calibri"><span style="font-weight:normal">That tall bald Indian guy..</span><br></div></b></span></font></div></div><div style="font-family:Helvetica;word-wrap:break-word"><div style="margin:0in 0in 0.0001pt"><font color="#1f497d" face="Calibri, sans-serif"><span style="font-size:15px"><b><div style="margin:0px;font-family:Calibri"><div style="font-family:Helvetica;word-wrap:break-word"><div style="margin:0in 0in 0.0001pt;font-size:12pt;font-family:"Times New Roman",serif"><span style="font-size:11pt;font-family:Calibri,sans-serif"><div style="margin:0px;font-family:Calibri"><span style="color:rgb(31,73,125)"><span style="color:rgb(1,108,226)"><a href="https://twitter.com/dieswaytoofast" target="_blank" style="color:rgb(17,85,204)">Twitter</a></span></span><span style="color:rgb(31,73,125)"> | </span><b style="font-size:15px;font-family:Calibri,sans-serif"><div style="margin:0px;font-family:Calibri;display:inline"><div style="font-family:Helvetica;word-wrap:break-word;display:inline"><div style="margin:0in 0in 0.0001pt;font-size:12pt;font-family:"Times New Roman",serif;display:inline"><span style="font-size:11pt;font-family:Calibri,sans-serif"><div style="margin:0px;font-family:Calibri;display:inline"><b style="color:rgb(31,73,125);font-size:15px;font-family:Calibri,sans-serif"><div style="margin:0px;font-family:Calibri;display:inline"><div style="font-family:Helvetica;word-wrap:break-word;display:inline"><div style="margin:0in 0in 0.0001pt;font-size:12pt;font-family:"Times New Roman",serif;display:inline"><b style="font-family:Calibri,sans-serif;font-size:15px"><div style="margin:0px;font-family:Calibri;display:inline"><div style="font-family:Helvetica;word-wrap:break-word;display:inline"><div style="margin:0in 0in 0.0001pt;font-size:12pt;font-family:"Times New Roman",serif;display:inline"><span style="font-size:11pt;font-family:Calibri,sans-serif"><div style="margin:0px;font-family:Calibri;color:rgb(1,108,226);display:inline"><span style="color:rgb(31,73,125)"><a href="http://dieswaytoofast.blogspot.com/" target="_blank" style="color:rgb(17,85,204)"><span style="color:rgb(1,108,226)">Blog</span></a></span> <span style="color:rgb(31,73,125)">| </span></div></span></div></div></div></b></div></div></div></b><b style="font-size:15px;font-family:Calibri,sans-serif"><div style="margin:0px;font-family:Calibri;display:inline"><div style="font-family:Helvetica;word-wrap:break-word;display:inline"><div style="margin:0in 0in 0.0001pt;font-size:12pt;font-family:"Times New Roman",serif;display:inline"><span style="font-size:11pt;font-family:Calibri,sans-serif"><div style="margin:0px;font-family:Calibri;display:inline"><b style="font-size:15px;font-family:Calibri,sans-serif"><div style="margin:0px;font-family:Calibri;display:inline"><div style="font-family:Helvetica;word-wrap:break-word;display:inline"><div style="margin:0in 0in 0.0001pt;font-size:12pt;font-family:"Times New Roman",serif;display:inline"><b style="font-family:Calibri,sans-serif;font-size:15px"><div style="margin:0px;font-family:Calibri;display:inline"><div style="font-family:Helvetica;word-wrap:break-word;display:inline"><div style="margin:0in 0in 0.0001pt;font-size:12pt;font-family:"Times New Roman",serif;display:inline"><span style="font-size:11pt;font-family:Calibri,sans-serif"><div style="margin:0px;font-family:Calibri;display:inline"><a href="https://plus.google.com/u/0/108074935470209044442/posts" target="_blank" style="color:rgb(17,85,204)">G+</a></div></span></div></div></div></b></div></div></div></b></div></span></div></div></div></b></div></span></div></div></div></b><b style="font-size:15px;font-family:Calibri,sans-serif"><div style="margin:0px;font-family:Calibri;display:inline"><div style="font-family:Helvetica;word-wrap:break-word;display:inline"><div style="margin:0in 0in 0.0001pt;font-size:12pt;font-family:"Times New Roman",serif;display:inline"><span style="font-size:11pt;font-family:Calibri,sans-serif"><div style="margin:0px;font-family:Calibri;display:inline"><b style="font-family:Calibri,sans-serif;font-size:15px"><div style="margin:0px;font-family:Calibri;display:inline"><div style="font-family:Helvetica;word-wrap:break-word;display:inline"><div style="margin:0in 0in 0.0001pt;font-size:12pt;font-family:"Times New Roman",serif;display:inline"><span style="font-size:11pt;font-family:Calibri,sans-serif"><div style="margin:0px;font-family:Calibri;display:inline"><b style="font-size:15px;font-family:Calibri,sans-serif"><div style="margin:0px;font-family:Calibri;display:inline"><div style="font-family:Helvetica;word-wrap:break-word;display:inline"><div style="margin:0in 0in 0.0001pt;font-size:12pt;font-family:"Times New Roman",serif;display:inline"><span style="font-size:11pt;font-family:Calibri,sans-serif"><div style="margin:0px;font-family:Calibri;display:inline"><b style="font-size:15px;font-family:Calibri,sans-serif"><div style="margin:0px;font-family:Calibri;display:inline"><div style="font-family:Helvetica;word-wrap:break-word;display:inline"><div style="margin:0in 0in 0.0001pt;font-size:12pt;font-family:"Times New Roman",serif;display:inline"><b style="font-family:Calibri,sans-serif;font-size:15px"><div style="margin:0px;font-family:Calibri;display:inline"><div style="font-family:Helvetica;word-wrap:break-word;display:inline"><div style="margin:0in 0in 0.0001pt;font-size:12pt;font-family:"Times New Roman",serif;display:inline"><span style="font-size:11pt;font-family:Calibri,sans-serif"><div style="margin:0px;font-family:Calibri;color:rgb(1,108,226);display:inline"> <span style="color:rgb(31,73,125)">| </span></div></span></div></div></div></b></div></div></div></b></div></span></div></div></div></b></div></span></div></div></div></b></div></span></div></div></div></b><b style="font-size:15px;font-family:Calibri,sans-serif"><div style="margin:0px;font-family:Calibri;display:inline"><div style="font-family:Helvetica;word-wrap:break-word;display:inline"><div style="margin:0in 0in 0.0001pt;font-size:12pt;font-family:"Times New Roman",serif;display:inline"><b style="font-family:Calibri,sans-serif;font-size:15px"><div style="margin:0px;font-family:Calibri;display:inline"><div style="font-family:Helvetica;word-wrap:break-word;display:inline"><div style="margin:0in 0in 0.0001pt;font-size:12pt;font-family:"Times New Roman",serif;display:inline"><span style="font-size:11pt;font-family:Calibri,sans-serif"><div style="margin:0px;font-family:Calibri;color:rgb(1,108,226);display:inline"><a href="http://www.linkedin.com/in/dieswaytoofast" target="_blank" style="color:rgb(17,85,204)">LinkedIn</a></div></span></div></div></div></b></div></div></div></b></div></span></div></div></div></b></span></font></div></div></div></div></div></div></div></div></div><br></div><div class="gmail_extra"><br><div class="gmail_quote">On Tue, Feb 13, 2018 at 9:19 PM, Jesper Louis Andersen <span dir="ltr"><<a href="mailto:jesper.louis.andersen@gmail.com" target="_blank">jesper.louis.andersen@gmail.com</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div dir="ltr"><div class="gmail_quote"><span class=""><div dir="ltr">On Tue, Feb 13, 2018 at 4:41 PM Fred Hebert <<a href="mailto:mononcqc@ferd.ca" target="_blank">mononcqc@ferd.ca</a>> wrote:<br></div><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div dir="ltr"><div><div><div class="gmail_extra"><div class="gmail_quote">It is very possible. This mailing list is full of folks boasting of writing systems that run on hundreds or thousands of nodes and handle more load than anything else out there with amazing uptime figures And somehow, nobody can be assed to just look up words in a search engine or use the link Mahesh posted that is meant just for that?<br></div></div></div></div></div><div dir="ltr"><div class="gmail_extra"><div class="gmail_quote"><div><br></div></div></div></div></blockquote><div><br></div></span><div>This is good advice. I'll just add you need to keep redoing your search as the list of bad words tend to change over time. So a word which is perfect now can be "illegal" tomorrow. However, the risk of words changing behind your back is much smaller. It can be literal hell for a brand if it gets caught in such a fistfight.</div><div><br></div><div><br></div></div></div>
<br>______________________________<wbr>_________________<br>
erlang-questions mailing list<br>
<a href="mailto:erlang-questions@erlang.org">erlang-questions@erlang.org</a><br>
<a href="http://erlang.org/mailman/listinfo/erlang-questions" rel="noreferrer" target="_blank">http://erlang.org/mailman/<wbr>listinfo/erlang-questions</a><br>
<br></blockquote></div><br><br clear="all"><div><br></div>-- <br><div class="gmail_signature" data-smartmail="gmail_signature"><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div style="font-family:Helvetica;word-wrap:break-word"><div style="margin:0in 0in 0.0001pt"><font color="#1f497d" face="Calibri, sans-serif"><span style="font-size:15px"><b><div style="font-style:italic;margin:0px;font-family:Calibri"><b style="color:rgb(17,85,204)"><a href="http://www.gravatar.com/avatar/204a87f81a0d9764c1f3364f53e8facf.png" style="color:rgb(17,85,204)" target="_blank">Mahesh Paolini-Subramanya</a></b></div><div style="margin:0px;font-family:Calibri"><span style="font-weight:normal">That tall bald Indian guy..</span><br></div></b></span></font></div></div><div style="font-family:Helvetica;word-wrap:break-word"><div style="margin:0in 0in 0.0001pt"><font color="#1f497d" face="Calibri, sans-serif"><span style="font-size:15px"><b><div style="margin:0px;font-family:Calibri"><div style="font-family:Helvetica;word-wrap:break-word"><div style="margin:0in 0in 0.0001pt;font-size:12pt;font-family:'Times New Roman',serif"><span style="font-size:11pt;font-family:Calibri,sans-serif"><div style="margin:0px;font-family:Calibri"><span style="color:rgb(31,73,125)"><span style="color:rgb(1,108,226)"><a href="https://twitter.com/dieswaytoofast" style="color:rgb(17,85,204)" target="_blank">Twitter</a></span></span><span style="color:rgb(31,73,125)"> | </span><b style="font-size:15px;font-family:Calibri,sans-serif"><div style="margin:0px;font-family:Calibri;display:inline!important"><div style="font-family:Helvetica;word-wrap:break-word;display:inline!important"><div style="margin:0in 0in 0.0001pt;font-size:12pt;font-family:'Times New Roman',serif;display:inline!important"><span style="font-size:11pt;font-family:Calibri,sans-serif"><div style="margin:0px;font-family:Calibri;display:inline!important"><b style="color:rgb(31,73,125);font-size:15px;font-family:Calibri,sans-serif"><div style="margin:0px;font-family:Calibri;display:inline!important"><div style="font-family:Helvetica;word-wrap:break-word;display:inline!important"><div style="margin:0in 0in 0.0001pt;font-size:12pt;font-family:'Times New Roman',serif;display:inline!important"><b style="font-family:Calibri,sans-serif;font-size:15px"><div style="margin:0px;font-family:Calibri;display:inline!important"><div style="font-family:Helvetica;word-wrap:break-word;display:inline!important"><div style="margin:0in 0in 0.0001pt;font-size:12pt;font-family:'Times New Roman',serif;display:inline!important"><span style="font-size:11pt;font-family:Calibri,sans-serif"><div style="margin:0px;font-family:Calibri;color:rgb(1,108,226);display:inline!important"><span style="color:rgb(31,73,125)"><a href="http://dieswaytoofast.blogspot.com/" style="color:rgb(17,85,204)" target="_blank"><span style="color:rgb(1,108,226)">Blog</span></a></span> <span style="color:rgb(31,73,125)">| </span></div></span></div></div></div></b></div></div></div></b><b style="font-size:15px;font-family:Calibri,sans-serif"><div style="margin:0px;font-family:Calibri;display:inline!important"><div style="font-family:Helvetica;word-wrap:break-word;display:inline!important"><div style="margin:0in 0in 0.0001pt;font-size:12pt;font-family:'Times New Roman',serif;display:inline!important"><span style="font-size:11pt;font-family:Calibri,sans-serif"><div style="margin:0px;font-family:Calibri;display:inline!important"><b style="font-size:15px;font-family:Calibri,sans-serif"><div style="margin:0px;font-family:Calibri;display:inline!important"><div style="font-family:Helvetica;word-wrap:break-word;display:inline!important"><div style="margin:0in 0in 0.0001pt;font-size:12pt;font-family:'Times New Roman',serif;display:inline!important"><b style="font-family:Calibri,sans-serif;font-size:15px"><div style="margin:0px;font-family:Calibri;display:inline!important"><div style="font-family:Helvetica;word-wrap:break-word;display:inline!important"><div style="margin:0in 0in 0.0001pt;font-size:12pt;font-family:'Times New Roman',serif;display:inline!important"><span style="font-size:11pt;font-family:Calibri,sans-serif"><div style="margin:0px;font-family:Calibri;display:inline!important"><a href="https://plus.google.com/u/0/108074935470209044442/posts" style="color:rgb(17,85,204)" target="_blank">G+</a></div></span></div></div></div></b></div></div></div></b></div></span></div></div></div></b></div></span></div></div></div></b><b style="font-size:15px;font-family:Calibri,sans-serif"><div style="margin:0px;font-family:Calibri;display:inline!important"><div style="font-family:Helvetica;word-wrap:break-word;display:inline!important"><div style="margin:0in 0in 0.0001pt;font-size:12pt;font-family:'Times New Roman',serif;display:inline!important"><span style="font-size:11pt;font-family:Calibri,sans-serif"><div style="margin:0px;font-family:Calibri;display:inline!important"><b style="font-family:Calibri,sans-serif;font-size:15px"><div style="margin:0px;font-family:Calibri;display:inline!important"><div style="font-family:Helvetica;word-wrap:break-word;display:inline!important"><div style="margin:0in 0in 0.0001pt;font-size:12pt;font-family:'Times New Roman',serif;display:inline!important"><span style="font-size:11pt;font-family:Calibri,sans-serif"><div style="margin:0px;font-family:Calibri;display:inline!important"><b style="font-size:15px;font-family:Calibri,sans-serif"><div style="margin:0px;font-family:Calibri;display:inline!important"><div style="font-family:Helvetica;word-wrap:break-word;display:inline!important"><div style="margin:0in 0in 0.0001pt;font-size:12pt;font-family:'Times New Roman',serif;display:inline!important"><span style="font-size:11pt;font-family:Calibri,sans-serif"><div style="margin:0px;font-family:Calibri;display:inline!important"><b style="font-size:15px;font-family:Calibri,sans-serif"><div style="margin:0px;font-family:Calibri;display:inline!important"><div style="font-family:Helvetica;word-wrap:break-word;display:inline!important"><div style="margin:0in 0in 0.0001pt;font-size:12pt;font-family:'Times New Roman',serif;display:inline!important"><b style="font-family:Calibri,sans-serif;font-size:15px"><div style="margin:0px;font-family:Calibri;display:inline!important"><div style="font-family:Helvetica;word-wrap:break-word;display:inline!important"><div style="margin:0in 0in 0.0001pt;font-size:12pt;font-family:'Times New Roman',serif;display:inline!important"><span style="font-size:11pt;font-family:Calibri,sans-serif"><div style="margin:0px;font-family:Calibri;color:rgb(1,108,226);display:inline!important"> <span style="color:rgb(31,73,125)">| </span></div></span></div></div></div></b></div></div></div></b></div></span></div></div></div></b></div></span></div></div></div></b></div></span></div></div></div></b><b style="font-size:15px;font-family:Calibri,sans-serif"><div style="margin:0px;font-family:Calibri;display:inline!important"><div style="font-family:Helvetica;word-wrap:break-word;display:inline!important"><div style="margin:0in 0in 0.0001pt;font-size:12pt;font-family:'Times New Roman',serif;display:inline!important"><b style="font-family:Calibri,sans-serif;font-size:15px"><div style="margin:0px;font-family:Calibri;display:inline!important"><div style="font-family:Helvetica;word-wrap:break-word;display:inline!important"><div style="margin:0in 0in 0.0001pt;font-size:12pt;font-family:'Times New Roman',serif;display:inline!important"><span style="font-size:11pt;font-family:Calibri,sans-serif"><div style="margin:0px;font-family:Calibri;color:rgb(1,108,226);display:inline!important"><a href="http://www.linkedin.com/in/dieswaytoofast" style="color:rgb(17,85,204)" target="_blank">LinkedIn</a></div></span></div></div></div></b></div></div></div></b></div></span></div></div></div></b></span></font></div></div></div></div></div></div></div></div>
</div>